Unravelings

Writing Product Descriptions for Your Jewelry: Part 5 - "Designer"

by Chelsea Clarey (TangoPig Jewelry Creations)

When we sell through catalogues or online, we have a unique challenge to face.

How to make up for the absent experience of touching and holding jewelry? How do we persuade people to connect to a piece of jewelry though a computer screen or a glossy page?

One way is to provide text descriptions, or copywriting, that gives the reader an added emotional response through artful presentation.

However, description space is usually limited, and shoppers' attention spans always are! Every word in the space we have becomes important.

In this article we're going to examine the word "designer," and try to figure out exactly what we mean by it.

via www.home-jewelry-business-success-tips.com

Jewelry Mailing Tips - Jewelry Business Success News

We're lucky - mailing jewelry is far easier and cheaper than mailing most other types of artwork! Most jewelry is small and lightweight enough to fit in the smallest size shipping box or bubble-padded envelope, and sent with a relatively small amount of postage.

When shipping jewelry, I package the piece carefully in a ziplock jewelry bag and place it (along with its hang tag or earring card) in a cotton-padded cardboard or metal jewelry gift box.

Then I slip an elastic bow onto the box and slide a blank gift card under the elastic, to make the jewelry easy to give as a gift. Or if the customer ordered the jewelry for herself, then my packaging can make her feel that she's just received a gift from herself!

Then I put the gift box, my packing slip, a few business cards, and any promotional flyers inside a medium-sized ziplock jewelry bag so none of these elements can be missed or thrown away accidentally when my customer opens the shipping box.

Finally, this package goes into a small bubble mailer or cardboard shipping box.

via www.home-jewelry-business-success-tips.com

Writing Product Descriptions for Your Jewelry: Part 1 - "Authentic"

by Chelsea Clarey

In this business, most of us serve as our own advertising department. What better reason to learn to be better copywriters? For this reason, it's wise to consider our language with care.

Therefore in this multi-part series we'll be picking up an overused word or term with each entry and exploring how to use it better.

This time, we're playing with the word "authentic"

The concept of authenticity is important in the social sciences, as we'll hint at a little below. It's also remarkably common in online marketing.

via www.home-jewelry-business-success-tips.com

How Do I Maximize My Jewelry Sales?

How Do I Maximize My Jewelry Sales?

Kim shares her success strategies for targeting her niche clients - and then placing her jewelry right where these people are most likely to be.

via www.home-jewelry-business-success-tips.com

Jewelry Making Silver from Making Jewelry Now

Learn about the silver used in jewery making.

Here's a hint from the article: Be sure to save all your scraps of sterling silver and fine silver that are too small to use in your jewelry.Some jewelry suppliers and metal mills accept scrap silver, which you can usually exchange for cash or credit toward future metal purchases.

via www.making-jewelry-now.com

6 Tips for Writing an Artist’s Statement

A Guest Post by Chris Folsom for Digital Photography School

Recent talks with a local shop have prompted one of my least favorite tasks… writing an artist’s statement. It is an incredibly difficult task to describe your own work without sounding arrogant or self-absorbed. Worse yet, if your images span a variety of subjects and styles (as mine often to), trying to sum up the collection in a paragraph or two may seem impossible.

via digital-photography-school.com

I love making customers happy!

I just got this feedback from a most satisfied customer:

Wow! Instantaneous shipping from a most helpful seller! Many thanks!"

Comments like this just make my day.

If you want to check out my store, Purveyor of All Things Creative, just click!

Making it on Etsy | the jewelry loupe

If you’re thinking about selling your handmade jewelry online, you’ve probably looked into Etsy. And if  you love shopping for unique and well-priced baubles, you’ve likely spent some time and money there.

via thejewelryloupe.com

eBay Top Rated Seller

I woke up to this e-mail this morning. My eBay Store has maintained Top Seller Status on eBay. Hooray!

Dear purveyorallthingscreative,

Congratulations! You've achieved Top-rated seller status. Your commitment to creating the best buyer experiences for your customers allows you to reap the greatest rewards of the PowerSeller program, including:

To ensure you remain on top of your game as an eBay Top-rated seller, check your Seller Dashboard regularly to stay on track.

Again, congratulations and best wishes for your continued success!

Sincerely,
eBay PowerSeller Team

Tips for flourishing in our new economy by Donald Clark

Those of you who follow my monthly column (Just Ask) know my stance on pricing and selling your work. Everything begins with and is driven by the wholesale market, even if you never sell wholesale. Craftspeople typically don’t have the cash flow to justify spending large sums on marketing strategies and schemes that will strengthen their market share. The NYIGF seemed the perfect place to observe the wholesale marketing plans developed by the big companies to deal with the current slower financial stream.

via www.craftsreport.com