by Chelsea Clarey
In this business, most of us serve as our own advertising department. What better reason to learn to be better copywriters? For this reason, it's wise to consider our language with care.
Therefore in this multi-part series we'll be picking up an overused word or term with each entry and exploring how to use it better.
This time, we're playing with the word "authentic"
The concept of authenticity is important in the social sciences, as we'll hint at a little below. It's also remarkably common in online marketing.