
When people search for a product or service you sell by typing it
into the search engines, you want your website to appear on the
first page of Google.
But these days, that isn't good enough.
Prospects often visit several sites, and then decide what they
want to buy--and from whom. That's why it's important for people
to find your website numerous times on that first page.
If you have only one website, or one blog, how can you capture
several of those top slots?
Paul Colligan, a faculty member for Stompernet, the membership
site for Internet marketers, said it's much easier than you
think. In the latest issue of The Net Effect, Stompernet's
subscription magazine, he has identified 10 websites that let you
create an account or page. All 10 tend to do very well in the
search engines for a specific term or phrase.
"Find enough of them and you'll end up with a great batch of Top
10 listings where you can control the messaging," he writes.
He calls it the "I've seen you out there" effect. I call it the
"I see your name everywhere" effect. Those phrases should be
music to every Publicity Hound's ears.
Not surprisingly, those sites include Facebook, Twitter and
YouTube. They also include one you might not have thought of--
Digg.com, the most popular social bookmarking site.
"Update your profile for your message and 'Digg' a few articles
that help make your point," Paul says. "This shows you're a
serious player in this space--geek and non-geek alike. Those who
think Digg is important will be thrilled to find you there. Those
who don't care will find you on yet another page."
I've gotten so many requests for information on social
bookmarking that I'm hosting a teleseminar at 8 p.m. Eastern Time
on Thursday, Aug. 13, on "How to do Social Bookmarking to Promote
Your Expertise, Attract Followers & Pull Massive Amounts of
Traffic."
Colin Martin, my guest expert, has created four videos that show
how to create your accounts at these sites, how to bookmark
content, how to make friends and join groups, and everyday uses
and results of this powerful marketing tool. Everyone who
registers will receive a link to the videos. We suggest you watch
them before the call.
If the time is inconvenient, sign up anyway and receive the MP3
download.
Hint: If you want major publicity in top-tier media, remember
that journalists and big bloggers frequently visit social
bookmarking sites to find out what people are talking about.
Read more about the teleseminar and register here.
Reprinted from "The Publicity Hound's Tips of the Week," an ezine
featuring tips, tricks and tools for generating free publicity.
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the handy cheat sheet "89 Reasons to Send a Press Release."