by Chelsea Clarey (TangoPig Jewelry Creations)
When we sell through catalogues or online, we have a unique challenge to face.
How to make up for the absent experience of touching and holding jewelry? How do we persuade people to connect to a piece of jewelry though a computer screen or a glossy page?
One way is to provide text descriptions, or copywriting, that gives the reader an added emotional response through artful presentation.
However, description space is usually limited, and shoppers' attention spans always are! Every word in the space we have becomes important.
In this article we're going to examine the word "designer," and try to figure out exactly what we mean by it.