© by Dr. David WeimanAll rights reserved
Back when I was the marketing director for all of the Wendy's restaurants in Southern New Jersey, we ran a 'crew incentive' one month.
Everyone on the staff was given a stack of coded coupons that were good for a dollar off a meal. They handed these coupons out to their friends, family, the mailman, strangers, etc. The crew member who had the most coupons redeemed won a prize.
That was one monster of a month.
And it demonstrated two things. One: People like getting something for free, even if it's just a dollar. Two: People feel good when they can give something to someone else.
Judy is a friend of mine who uses this same concept in her hair styling salon. She had custom-designed 'gift certificates' printed up. The certificates have a $10 value. But she doesn't sell them: She gives them to her best customers to give as gifts. Why? Because her best customers are the ones most likely to recommend that their friends, family and acquaintances get their hair styled by Judy.
And now they not only get the opportunity to turn someone on to a great hair stylist, but they also feel good when they hand a friend a $10 gift certificate to be used on their first visit to Judy.