Lapidary Journal magazine, published by Aspire Media’s Interweave Press, announced today that it is changing its name to Jewelry Artist with the June 2007 issue. Jewelry Artist is published 12 times a year and will have a new face and refreshed editorial direction, as well as greatly expanded newsstand distribution in 2007 to stores like Wal-Mart, Borders, Barnes & Noble, Michaels Crafts, AC Moore, Jo-Ann Fabric stores, plus more than 800 independent bead shops nationwide.
Founded in April 1947 as “a national magazine for gem cutters, collectors, and jewelry craftsmen,” the new Jewelry Artist reflects the changing tastes and focus of the thousands of people worldwide involved in this rapidly growing enthusiast segment. Jewelry Artist offers jewelry makers design inspiration, selling tips, technical advice, and illustrated projects in the full range of metalsmithing and gem cutting techniques. In addition to Jewelry Artist, the Interweave Press Bead, Gem & Jewelry Group publishes five other subscription magazines: Beadwork, Step by Step Beads, Stringing, Step by Step Wire Jewelry, and Colored Stone.
Joseph Breck, publisher of the Bead, Gem & Jewelry Group, says that Jewelry Artist will continue to deliver quality content about growing trends and new techniques in gem and jewelry arts, but the new name reflects a change in readership over the years, verified by decades of ongoing reader surveys. The most recent survey, conducted several weeks ago, confirms that jewelry making is the most important subject to more than two-thirds of Lapidary Journal’s readers.
“Our readers tell us they make jewelry and want to become master jewelry artists,” says Editor-in-Chief Merle White. “Jewelry Artist will help them master the jewelry arts.”
Readers of Jewelry Artist will continue to find much of the same content that they value in Lapidary Journal today: answers to technical questions, clever tool adaptations, innovative designs and practical design advice, jewelry and lapidary projects, tips and in-depth explanations on using materials and applying techniques, guidance on how to sell jewelry, new products, event calendars, and more. Emphasis will be on jewelry artistry and editorial coverage will continue to spotlight stone cutting and setting, metalwork, and beads as used in jewelry pieces.
New editorial features with the June 2007 issue will include several new columns: one on trends and another on gems, a showcase of jewelry designs, and a spotlight on a jewelry artist in every issue.